You’re running ads. You’re getting clicks. But the conversions? Not so much.

It’s frustrating—and expensive.

The truth is, your landing page can make or break your entire campaign. You could have the most targeted ads and the perfect audience… but if your landing page doesn’t close the deal, you’re burning your ad budget fast.

Let’s break down the 5 most common landing page mistakes we see (and how to fix each one to rescue your ROI):

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1. No Clear Headline That Matches the Ad

The Mistake:
Someone clicks your ad about a limited-time skincare bundle—and lands on a generic page that just says “Welcome to Our Store.”

This is a conversion killer.

Why it matters:
If the landing page doesn’t immediately confirm the promise of the ad, the user feels confused (or misled) and bounces.

Fix it:
Use a headline that mirrors your ad copy—same offer, same urgency, same tone. Example:
“Only 24 Hours Left: Get 3 Skin Essentials for the Price of 1”

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2. Too Many Distractions

The Mistake:
Your landing page is packed with links—menu items, sidebars, footer menus, social icons, even blog posts.

Why it matters:
Every link is an escape route. Landing pages should guide the visitor to take one action—not browse your site.

Fix it:
Remove all unnecessary links. Hide the main navigation, footer links, and anything that doesn’t lead directly to the CTA (like “Buy Now” or “Claim Discount”).

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3. Weak or No Call-to-Action (CTA)

The Mistake:
You’ve explained the product well, but the CTA is buried, boring, or missing altogether.

Why it matters:
Users don’t take action unless you tell them to—and make it ridiculously easy.

Fix it:

• Use bold, action-oriented CTAs like “Claim My 30% Off” or “Yes, I Want This”
• Place your CTA button above the fold AND at the bottom of the page
• Use color contrast so it stands out

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4. Slow Page Load Speed

The Mistake:
Your page takes 5 seconds (or more) to load. That’s an eternity in the digital world.

Why it matters:
Page load time is directly tied to bounce rate. Every extra second can drop your conversions by 7% or more.

Fix it:

• Compress images and use modern formats like WebP
• Remove unnecessary apps or scripts from the page
• Use Shopify speed optimization tools or hire an expert (👋 That’s us.)

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5. No Social Proof or Trust Elements

The Mistake:
You assume people will trust you without showing why they should.

Why it matters:
Most users are visiting you for the first time. They need proof your offer is real, your product is good, and others have bought from you.

Fix it:

• Add real customer reviews or star ratings
• Include a short testimonial or two
• Use trust icons: “Secure Checkout,” “Free Returns,” “Money-Back Guarantee”

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👇 Bonus Tip: One Page, One Goal

If your landing page is trying to do too much—like sell a product, promote a newsletter, AND get a survey response—it’s going to underperform. Focus on one campaign goal, one product (or bundle), and one next step.

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Final Thoughts

Your landing page is where your ad dollars either go to work—or go to waste.
Small changes can lead to big lifts in conversion. We’ve seen clients double their ROI just by restructuring the landing page headline and CTA.

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